Guide section

What to Include in this ChatGPT Prompt

To ensure accurate outputs, your team should include the following:

• Google Ads Search Terms Report
• Keyword Performance Report (incl. conversions, CPA, CR)
• Location Performance Report (global and/or US state-level)
• Any internal keyword clustering, naming conventions, or taxonomy docs
• Optional: Creative screenshots, landing page URL, competitors

Tip: Make sure all reports are filtered to the same date range (ideally 3–6 months of recent data).

Provide This Core Context in written form as follows

Copy and paste this at the top of the prompt or message thread:

Client: [Company Name]

Website: https://www.example.com/

Date Range of Reports: [e.g., Nov 1, 2024 – Apr 30, 2025]

Industry: [e.g., DevOps SaaS, ESG platform, HR compliance tool]

Key Objective: [e.g., Lead generation, Demo signups, Trial activations]

Notes: [Optional – known goals, pain points, or internal context]

Reusable ChatGPT Prompt – PPC Audit & Strategy Briefing